Coinbase CEO Urges 5-10% Institutional Crypto Allocation

• Lyla Velez
• August 21, 2025
• Investment
• 0 Comments

Brian Armstrong encourages institutional investors to allocate 5-10% of portfolios to crypto, targeting $4 trillion inflows.

Brian Armstrong, CEO of Coinbase, recently suggested that institutional investors allocate 5-10% of their portfolios to crypto. His statements, made in August 2025 via a YouTube interview, underscore the urgency of this strategy amid rising institutional participation.

Armstrong’s proposal is significant as it highlights a shift in institutional investment strategies. The expected allocation increase from 1% to 5-10% may unleash a substantial capital movement into the crypto market.

“The big institutions I talk to, they’re holding 1% of their portfolio in Bitcoin and I’m like, ‘What would it be to 5%—10%? They say regulatory clarity, that’s it. I think we’ll continue to see huge inflows of capital. The ETFs have been huge.” — Brian Armstrong, CEO, Coinbase

The CEO of Coinbase called for greater participation from institutional investors, citing ongoing regulatory improvements. Armstrong believes that incorporating crypto can stabilize portfolios.

Following this recommendation, digital asset markets may experience significant capital influx and enhanced volatility hedging. Bitcoin and Ethereum stand to gain particularly as they are staples for investors, as noted in Kharitonov TU Insights.

As regulatory clarity improves, influenced by publications like TU Crypto News Updates, it may enhance crypto’s stability and growth. Armstrong’s strategies could guide a financial transformation affecting many areas, from digital currency growth to institutional participation.

The long-term impacts of such strategic shifts could spur increased market stability and liquidity. The situation reflects crypto’s evolving role in traditional markets, paving the way for broader acceptance and technological advancement.