BTCC Partners with NBA’s Jaren Jackson Jr. for Crypto Campaign

• Lyla Velez
• August 27, 2025
• Business
• 0 Comments

BTCC, a leading crypto exchange established in 2011 and based in Vilnius, Lithuania, has appointed NBA star Jaren Jackson Jr. as its global brand ambassador. The collaboration includes a trading competition offering a prize pool of up to 500,000 USDT.

This collaboration marks BTCC’s first sports partnership, aiming to bridge professional sports and cryptocurrency. It highlights potential for increased community engagement and audience expansion via Jackson’s influence.

BTCC, renowned for futures trading, partners with Jaren Jackson Jr. “Jaren brings authenticity, consistency and a championship mindset, values that mirror what we’ve built at BTCC over the past 14 years… We’re not here for hype, we’re here for substance, and Jaren’s personality and traits embodies all that as a sporting, cultural and lifestyle icon…. We welcome Jackson to the BTCC family and are excited for what is to come!” – Aaryn Ling, Head of Branding, BTCC. The initiative leverages his profile in a unique marketing strategy. The event promises a dynamic prize pool, driven by trading activity and engagement within the crypto community.

The collaboration may increase visibility for cryptocurrencies among sports fans, potentially leading to growth in crypto adoption. This initiative seeks to enhance BTCC’s reach and overall market presence, particularly through sports channels.

The connection between BTCC and a globally recognized athlete like Jackson Jr. could introduce cryptocurrency trading to new audiences. Participating fans are incentivized with prizes including USDT and exclusive merchandise.

In past sports-crypto partnerships, exchanges have often seen short-term increases in user registration and activity. BTCC’s efforts may follow this pattern, but the long-term market impact remains uncertain without major product innovations.

This collaboration highlights cryptocurrency’s potential in mainstream markets, with BTCC seeking enhanced exposure through sports sponsorship. Despite past mixed impact from similar campaigns, BTCC’s strategic move may set a precedent for future initiatives in the industry.